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The Business of Broadway: When “Star Casting” Doesn’t Work

Last week, I analyzed examples of the most successful examples of star casting on Broadway in recent years. While those productions are on the top tier, other productions don’t fare as well – with some even closing early, which is usually considered a major embarrassment for the star in question in additional to the significant financial loses faced by the producers.

The Business of Broadway: When “Star Casting” Works

In the past few years it seems like a Hollywood star opens a play on Broadway on almost a monthly basis. While this is a huge boost for Broadway and New York City – think of how many people traveled to Manhattan just to see Tom Hanks on stage in the last few weeks – the trend of “star casting” is controversial among Broadway regulars, many of whom see it as outsider stars jacking up ticket prices and “taking away” roles from legitimate Broadway actors for huge paychecks.

Katie Holmes Returns to Broadway This Fall

Katie Holmes is returning to Broadway this fall in Theresa Rebeck’s new play, Dead Accountants. The show is a five character comedy, directed by three-time Tony Award winner Jack O’Brien.

What Will Broadway Look Like in the Next Twenty Years?

Broadway has had good years and bad, and big hits and misses — especially over the last decade. But what about twenty years from now? How will the centuries-old traditions of theater on the Great White Way be different in 2032?

‘Peter and the Starcatcher’ to Land on Broadway March 28th

Peter and the Starcatcher, the new play by Tony Award nominee Rick Elice, will arrive at the begin preview performances on Broadway at the Brooks Atkinson Theatre (256 West 47th Street) on Wednesday, March 28, with an official opening night set for Sunday, April 15, 2012.

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