Investigation of IMDb’s “Starmeter” Ranking System Reveals That it is Subject to Third-Party Rigging

imdb

Actors and other entertainment industry professionals have a love/hate relationship with Amazon’s Internet Movie Database. While IMDb remains an invaluable tool for both information and networking, actors have expressed concern that it contains too much private information (such as the famous lawsuit filed by Huong “Junie” Hoang over IMDb posting her real age). Actors now have yet another reason to be rankled at IMDb.

According to the Herald de Paris, IMDb’s “Starmeter” ranking system — which supposedly ranks the popularity of an individual — has been subject to rigging. The ranking itself might be irrelevant to most working professionals in the industry, but employers have allowed rankings to affect hiring decisions because the lower the rating, the higher a professional’s supposed popularity is. Professionals have recently reported receiving e-mails from several supposedly third-party companies that offer to reduce one’s Starmeter rating. A contributing editor for the Herald who is listed on IMDb, Anna Wilding, signed up for one such service and saw her rating drop. However, shortly after she stopped the service her rating shot up to 5,000,000 though in her fifteen years on IMDb she never ranked lower than 100,000. Wilding then received an offer from a company called IMDBPROMO.com asking for $999.00 to restore her ranking. While IMDBPROMO.com claims no affiliation with IMDb, it is not known how it can manipulate the Starmeter rankings so drastically.

This isn’t the first time IMDb’s Starmeter rankings have come into question. The “science” behind the rankings has never been clear, with many cases of professionals who are relatively unknown in the industry receiving drastic boosts in their rankings with no apparent explanation. The Herald concludes that actors and other professionals have been paying these third-party companies millions of dollars to manipulate their rankings.

The investigation happened to be published a day before IMDbPro announced a new “casting service”, Pro Casting. It promises to “simplify and enhance the process by which casting directors and filmmakers find the right actor for any role while making it easier for actors to discover and apply for casting notices.” The press release notes the service’s Starmeter as a key part of Pro Casting, which highlight why the manipulation of Starmeter rankings can be so harmful to actors and other professionals.

This Starmeter issue ties into a larger issue in the media of social networking number misrepresenting a celebrity’s popularity. It is common knowledge that these numbers can be wildly inflated by purchasing “fake” followers on popular social networking sites like Twitter and Facebook. Unfortunately, some executives take a lot of stock in a celebrity’s social media numbers as an indicator of a professional’s popularity.

The Herald has contacted SAG-AFTRA regarding the issue, and considering the union’s already fractured relationship with Amazon it is unlikely that this will be the last we will hear of it.

1 Comment

  1. none

    March 12, 2014 at 4:30 pm

    I posted the C0dez right over here —
    http://www.heralddeparis.com/imdbamazon-starmeter-involved-in-meter-rigging-a-year-long-investigation-reveals/231533#comment-48323

    Scroll down to bottom —
    You need no one to do this —

Leave a Reply

http://www.dailyactor.com/wp-content/uploads/2017/01/young-viggo-mortensen.jpg
Viggo Mortensen on His First Movie Role and Why It Didn’t Bring Him Instant Success
"I’ve always stuck to a similar approach with each job. Show up on time and prepared, and pay attention." - Viggo Mortensen
http://www.dailyactor.com/wp-content/uploads/2017/01/Octavia-Spencer-Hidden-Figures.jpg
Octavia Spencer on Period Pieces: “I don’t come out of the time period; I stay in it”
"I listen to music of the time and I only deal with family and friends that are on the film" - Octavia Spencer
http://www.dailyactor.com/wp-content/uploads/2017/01/Tom-Hardy-Taboo.jpg
Tom Hardy on How He Prepared for His Role in ‘Taboo’
"I really think about acting in two different parts. There’s convincing and not convincing acting." - Tom Hardy
http://www.dailyactor.com/wp-content/uploads/2017/01/greta-gerwig.jpg
Greta Gerwig’s Advice to New Actors: “Make your own things”
"When I suddenly feel like I can't find my footing, I listen to a song or look at a photograph or read an essay, and reconnect with what I felt the essence of the character was." - Greta Gerwig
http://www.dailyactor.com/wp-content/uploads/2017/01/viggo-mortensen-captain-fantastic.jpg
Viggo Mortensen on How He Became an Actor
"It didn’t occur to me to try acting it until I was, for an actor, relatively pretty old — 22 or 23." - Viggo Mortensen