Commercial Actors Facing Hit From “Reality Commercials” Starring Non-Actors

flo-geico-commercial-actingWe’ve all seen or heard “Not a Paid Spokesperson” during commercials, which indicates that the person in the commercial truly loves the product he or she is pitching — and is not just being paid to say that (of course, they are usually being compensated anyway).  It’s often an effective way to sell products, but the rise of so-called “reality commercials” — that is, commercials that cast non-professionals as spokespeople for the product — is bad news for commercial actors (who are already seeing declining pay).

Though it’s certainly not a new practice, recent commercials for H&R Block, Bayer, Best Buy, and Ford have gone for this “reality” route.  As Carol Lynn Sher, an employee of the CESD Talent Agency in Los Angeles, points out, “People want the real cancer survivor, the real doctor, real fire eater.  Fewer actors being used for those roles and its taking away jobs.” 

Of course, casting non-actors for commercials doesn’t always work out.  Non-professionals are often uncomfortable in front of the camera and freeze or overcompensate by overacting.  But if a company wants authenticity in their advertising the ads can end up very effective.

In addition, this has become an even bigger issue for commercial actors now that big name stars like Robin Williams are appearing in Snickers commercials.  It’s just one of many issues that commercial actors face as SAG-AFTRA negotiate a new contract for commercial actors with top advertisers.  While Sher believes a deal will be finalized, she admits that she’s wary of the growing trend of reality commercials, pointing out, “I don’t think anyone’s worried about a strike at this point, but they are worried about this trend to more reality commercials.”

And if the commercial actors do end up going on strike?  Well, get used to seeing a lot more reality commercials to fill the void.

via Yahoo!

Leave a Reply
‘Call Me By Your Name’ Star Timothée Chalamet: “What scares me is being boring”
"At a certain point I was able to come to grips with the idea to just 'be.'" - Timothée Chalamet
‘Phantom Thread’ Star Lesley Manville: “It’s so easy to make someone bad look good on film. In theatre, there’s no hiding place”
"Filming is different. You’re getting a moment right. You can go in and create something very good, very quickly. That’s a different challenge to having five, six weeks to rehearse a play.” - Lesley Manville
Chadwick Boseman on ‘Black Panther’ and How He Refocused His Career
"As soon as I came to L.A., things immediately shifted for me." - Chadwick Boseman
Bernadette Peters on Returning to Broadway and Why She is Still Trying to Improve Her Craft
"You have to do your best to fulfill the role, not fulfill yourself" - Bernadette Peters
Ellen Pompeo: “Acting, to me, is boring”
"Anybody can be good on a show season one and two. Can you be good 14 years later? Now, that's a f*ckin' skill." - Ellen Pompeo