The 2012-2013 Broadway Season Nearly Equaled 2011-2012’s Record-Setting Gross, But Ticket Prices Continue to Rise

  • Pin It

broadway-ticket-prices

Every year The Broadway League releases figures regarding the demographics of Broadway attendance, and though the stats don’t usually fluctuate greatly from year to year there is always some interesting information to glean from the annual reports. Today The Broadway League released figures for the 2012-2013 season, which is mostly good news all around, except that everyone is paying more for tickets.

It’s no secret that a significant amount of Broadway’s business is because of tourism, but the 2012-2013 season attracted the largest amount of foreign tourists in the history of the study (this year’s study is the sixteenth year this data has been collected), amounting for nearly 23% of tickets sold. In fact, two-thirds of the Broadway tickets sold during the season were sold to tourists, amounting to five million tickets, which is up from 63% from the previous season.

Another large portion of ticket sales is due to devoted fans who see 15 or more performances a year. Though this past season that group only made up 5% of the audience, it collectively accounted for 31%, or 3.6 million, of all tickets sold.

Perhaps the best news regarding the demographics of the 2013-2014 season is that Broadway also attracted the largest number of theatergoers age 18-24 (14%, or 1.6 million admissions) in the history of the study along with slightly over one million attendees under 18. This brought down the average of attendees to 42.5. Why is that such good news? Producers hope that if patrons get the “Broadway bug” while they’re young they will turn into lifelong fans.

As in past years, Caucasians make up a majority of the audience (78%), though 8% of the audience was Hispanic, a much higher figure than 2% just two years ago. Women countinue to outnumber men in the audience (68% of attendees are female), and a record 41% of audience members said that they purchased their tickets online.

That brings me to the bad news, which goes unmentioned in The Broadway League’s press release (big surprise). While the 2012-2013 gross nearly tied the 2011-2012 season’s record setting gross, ($1.1387 billion vs. $1.1393 billion the season before), attendance was down to 11.57 million, the lowest figure since the 2004-2005 season. Part of that had to do with the fact that the amount of performances dipped to 1,430 playing weeks, the lowest number since the 1996-1997 season. Much of that can be blamed on the performances cancelled by Hurricane Sandy in October 2012. So with those two factors how did the gross nearly match last year’s? Increased ticket prices, unfortunately. The average paid admission reached $98.42, with the average price for a ticket to a musical topping $100 (at $102.45) for the first time.

Barring any other major meteorological disaster (or a high number of box office disasters, too), 2013-2014 is poised to break the gross records of 2011-2012 now that ticket prices are just under $100. The real question will be whether attendance will also rise, or if Broadway reached its attendance peak of 12.53 million admissions in 2010-2011.

You could check out the rest of the statistics at the Broadway League.

Leave a Reply

http://www.dailyactor.com/wp-content/uploads/2014/12/watch-andy-serkis-talks-motion-c.jpg
Watch: Andy Serkis Talks Motion Capture, His Career and More
This week saw the release of the final film in The Lord of the Rings saga, The Hobbit: The Battle of the Five Armies. Out of the dozens of actors who appeared in the series, the one whose career was most defined by the six-film franchise is Andy Serkis, who portrayed Gollum in the series […]
http://www.dailyactor.com/wp-content/uploads/2014/12/dan-stevens-summer-in-february.jpg
Dan Stevens Recalls When Shia LaBeouf Disrupted One of His Broadway Performances: “I wish I’d had a broadsword then”
Though Night at the Museum: Secret of the Tomb is billed as the final movie in the fantasy series, it still incorporates some new blood into the mix alongside franchise favorites like Ben Stiller and Robin Williams. The most significant new addition is Dan Stevens of Downton Abbey, who plays Lancelot. Lancelot doesn’t realize that […]
http://www.dailyactor.com/wp-content/uploads/2014/12/bradley-cooper-the-elephant-man.jpg
Bradley Cooper Takes A Grad School Dream To The Broadway Stage With, ‘The Elephant Man’
Bradley Cooper is proving to be an actor who wants a career defined by strong work. Instead of solely relying upon franchises like The Hangover, the Oscar nominee is mixing it up again between the big screen and the stage. Cooper is starring in The Elephant Man on Broadway this theatre season. It’s a role […]
http://www.dailyactor.com/wp-content/uploads/2014/12/bob-balaban-a-delicate-balance.jpg
Bob Balaban on Being a Character Actor: “It’s what I do and who I am and I really enjoy it”
With Glenn Close and John Lithgow in the cast of Broadway’s A Delicate Balance, it’s okay if you didn’t notice that veteran actor Bob Balaban is also in the cast. Balaban, who is probably best known for his roles in Christopher Guest‘s mockumentaries and for his supporting roles in dozens of other films, has returned […]
http://www.dailyactor.com/wp-content/uploads/2014/12/michael-c-hall-hedwig.jpg
Michael C. Hall on His Broadway Life After ‘Dexter': “There was a desire to perform an exorcism”
When it was announced that Michael C. Hall was replacing Andrew Rannells in Hedwig and the Angry Inch on Broadway, it was a bit of a surprise. It wasn’t that people thought Hall couldn’t pull off the role of a transgender rock star — he was previously on Broadway as the Master of Ceremonies in […]