Everyone who has ever used YouTube or any other streaming media site knows that clicking through commercials have become a major (and most would say annoying) part of the experience. In fact, some commercials become popular online videos all on their own, as witnessed by many major companies releasing their
After weeks of negotiating during a time when commercial actors have seen themselves working harder for less pay, members of SAG-AFTRA have strongly approved a new deals for acting for television and radio commercials.
We’ve all seen or heard “Not a Paid Spokesperson” during commercials, which indicates that the person in the commercial truly loves the product he or she is pitching — and is not just being paid to say that (of course, they are usually being compensated anyway). It’s often an effective way to sell products, but the rise of so-called “reality commercials” — that is, commercials that cast non-professionals as spokespeople for the product — is bad news for commercial actors (who are already seeing declining pay).
Oklahoma City actor Frank Crim has appeared in 150 commercials over a thirty-year career but only earns about $60,000 per year. Despite appearing on televisions regularly, he points out, “I still don’t make enough money to buy a house.
An article in Advertising Age asks a question worthy of debate: Can an actor be in too many ads? Most little-known actors would see nothing wrong with a steady stream of paying commercial gigs. But if an actor becomes a familiar face by appearing in commercials for too many products,
