Others, like my mom (who has been watching All My Children since she was in high school) are a bit more skeptical — after all, how could an Internet company afford to produce a series that a major network deemed too expensive? Turns out my mom is on to something, as the Los Angeles Times is reporting that there are several hurdles that must be overcome before anything else can be done to transition both shows to the Internet.
The main issue has to do with the overhead costs, including union fees. The article mentions that it costs “as much as $50 million a year to produce” a soap because of the large cast and writing staff. It’s pretty obvious that a relatively unknown Internet company, even if it is run by former Walt Disney Co. executive Rich Frank and Jeff Kwatinetz, former CEO of The Firm. A major part of that cost is devoted to union fees, and Prospect Park will have to negotiate appropriate terms for something that hasn’t quite been done before — and these negotiations could set precedents for the future of Internet programming for decades to come. It also might mean the departure of a majority of the cast and crew of each show. Other problems include exactly where the shows will be filmed — the article mentions that ABC has already reserved the One Life to Live set for Katie Couric’s upcoming talk show.
The solution for this might be some kind of pay-per-view subscription model, which might not be feasible considering that significant portions of the target demographics for soap operas aren’t generally very web savvy. Another option is a television syndication deal, which could be a much better solution.
All My Children is set to debut on the Internet in some fashion on September 26, while One Life to Live will follow on January 23.
I know we have some soap fans who read Daily Actor, so give us your thoughts — what’s your view on the possible problems these soaps face in their life-after-television-death?