Should Actors Worry About Appearing in Too Many Commercials?

An article in Advertising Age asks a question worthy of debate: Can an actor be in too many ads? 

Most little-known actors would see nothing wrong with a steady stream of paying commercial gigs.  But if an actor becomes a familiar face by appearing in commercials for too many products, there is a good chance that the overexposure will hurt both the actor and the advertisement’s pitch. 

Not only would audiences potentially become used to seeing the actor as a pitchman (or pitchwoman) rather than an actor (“Hey, it’s the guy from the Cheerios commercial!  What’s he doing next to Tom Hanks?”) but audiences seeing a repeat actor in a commercial might spend time focusing on where they’ve seen that face before rather than on the product that’s being pitched.

Of course, there are also problems if the actor is recognized as appearing in two different ad campaigns that perhaps shouldn’t be linked.  Though not exactly what you want to think about, RPA Group Creative Director Jason Sperling brings up a potential dilemma by pointing out, “If an actor had irritable bowel syndrome in one spot, then how would it affect how I look at his other [commercial] for Del Taco?”

Part of the issue arises from directors and casting directors who end up relying on actors that they feel comfortable working with.  While that’s not normally an issue — nobody complained when Martin Scorsese made eight movies starring Robert DeNiro — but it could become an issue in advertising.  Director Matt Aselton filmed national commercials for Toyota, Walmart, eBay and Dish Network that all featured actress Allyn Rachel (who has appeared this year in several episodes of Weeds as Monica).  Aselton doesn’t seem to think that’s an issue, saying, “It’s hard to find the awesome people.  And if I find them, I pretty much consider them part of the troupe.” Other directors claim that a lack of talented, versatile actors who are willing to do commercials are the reason why familiar faces keep popping up.

Still, Sperling isn’t ready to concede that it’s a good move for advertisers to look for a familiar commercial actor.  He uses the example of an actor who recently appeared in a commercial for Tampax with his agency, saying, “If Tampax man tells me that I should drink Mountain Dew in two weeks, I wouldn’t buy it.”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Latest Videos

http://www.dailyactor.com/wp-content/uploads/2014/04/director-david-gordon-greene-nar.jpg
Director David Gordon Green Narrates a Scene From ‘Joe’
Director David Gordon Green narrates a sequence from his new film, Joe, featuring Nicolas Cage and Tye Sheridan. In the video, he mentions his reasons why he likes to hire non-traditional actors. He likes people who have real skill-sets and not actors who have the skills on their resume. He also talked about this in […]
http://www.dailyactor.com/wp-content/uploads/2014/04/david-gordon-green-joe.jpg
Director David Gordon Green: “I find actors in unusual places”
I keep missing screenings of director David Gordon Greene‘s new film, Joe. I hear it’s really good so I’m looking forward to catching it at some point. Joe stars Nicholas Cage as ex-con Joe Ransom, who isn’t the greatest of role models until he meets a 15-year-old boy (Mud‘s Tye Sheridan). In this featurette, Green […]
http://www.dailyactor.com/wp-content/uploads/2014/04/judy-greer-i-dont-know-why-you-know-me-from.jpg
Please Don’t Say These Things To Judy Greer (video)
Judy Greer - who we love here at Daily Actor – has a new book called, I Don’t Know What You Know Me From (Confessions of a Co-Star), a series of essays about her life as an actress, friend and someone who everyone thinks they might know. Here’s a blurb about the book: “Want to […]
http://www.dailyactor.com/wp-content/uploads/2014/04/Captain-America-SamuelNick-Fury.jpg
How Samuel L. Jackson Learns His Lines for the Marvel Movies (video)
Samuel L. Jackson stopped by Good Morning America earlier this week to talk about Captain America: The Winter Soldier – which is terrific, by the way – and he told Robin Roberts that for the first Cap film, he had trouble learning his lines. “I sat at home and I did all my studying, and […]
http://www.dailyactor.com/wp-content/uploads/2014/04/andy-karl-margot-seibert-rocky.jpg
Andy Karl and Margo Seibert Talk ‘Rocky: The Musical’ on ‘Today’
Andy Karl and Margo Seibert, the stars of Rocky: The Musical, talked to Today‘s Matt Lauer about the new Broadway musical. Karl talks about the final fight and taking on the iconic role. This is Seibert’s Broadway debut and she’s asked about her callbacks (9 in all!) and more. Check it out!