Professional Voice Over Actors Facing Increased Competition from A-List Stars and Amateurs

You’ve probably noticed that an increasing number of big-name actors and actresses are doing commercial voice-over work.  Whether it’s Jeff Bridges pitching for Hyundai or Robert Downey Jr. pitching for Nissan, major Hollywood stars are much more willing to do voice overs for commercials than they were even a few years ago. 

For audiences, it allows them to connect a recognizable voice with a product, so it seems like a win-win for the company and the consumer.  Of course, there are some who don’t like the new trend: voice over actors.

In an interview with the Los Angeles Times, a number of veteran voice over actors speak about how the new trend affects them.  Some of the actors point out that the Hollywood stars’ voices aren’t distinctive enough to warrant the extra expense for the company and the loss of work for them.  Read more