Why Actors Need Websites – 6 Money Saving Tips
July 19, 2010 by Erin Cronican
Filed under Columns
Imagine this: You are in your car (or walking to the subway) and you suddenly get a call from a casting director. They are interested in submitting you for an upcoming project, but need to forward your headshot & resume to the director within the next 30 minutes. You’re not at your computer, so you cannot email your materials to them. And you’re nowhere near their office, so you cannot just drop by with a physical copy of your headshot/resume. What can you do?
Or, imagine this: You are networking at an event (like the Tribeca Film Festival) and you have met so many people that you have handed out your last copy of your reel. You run into an agent who has seen you on stage, but comments that he would like to see your film work. He asks if you have a reel to give him. Sadly, you don’t, and it will be at least a week until you can get more duplicates made. What now?
If you are a business-minded actor, you would have a website and neither case would have been a problem! You could simply tell the casting director, “Drop by my website, where you can download a copy of my headshot and resume, both formatted for printing.” And for the agent, you would be able to say, “Here’s my website. Not only do I have my reel posted, but I also have clips from a few of the other projects I have done, including some singing and a few commercials.”
Having a website is one of the most important promotional tools an actor can have, second only to a good headshot. A website allows you to provide interested parties with a more full look at your body of work, your personality, and the way you run your business. And it allows them to do it in their own time, at their pace and leisure, which is vitally important in the larger, more competitive markets. The easier you can make it for a CD/agent to get to know you, the better chance you have of making an impact with them.
