Creating your brand, promotion and more! A Publicist Speaks!
July 2, 2010 by Lance Carter
Filed under Columns
Sofia Gian, does one thing each day to reach her goal of living her dream. In this process she interviews industry professionals and learns tricks and tips which actors can use to move their careers forward.
Follow her daily quest on www.actressconfessions.typepad.com
Interview with Social Media Strategist/Personal Publicist Joy A. Kennelly
What it’s like to work as a Personal Publicist to promote and brand an actor?
Professional Social Media Strategist/Personal Publicist, Joy A. Kennelly knows exactly what goes on behind the scenes when working with an actor or other Celebrity to promote their work and themselves. Joy’s experience working red carpet events with her clients has successfully ensured the media develops her client’s personal brand through her efforts.
As the strategist behind the brand, Joy Kennelly discusses the world of celebrity marketing, branding and promotion.
How did you get into this industry?
I’ve been in the entertainment industry for many years and working with talent has always brought a lot of glamour and exposure to whatever I do. When I first started in the business, I produced the Short Pictures International Film Festival (SPIFF) for five years. During that time I worked with a variety of talent over the years, including Forrest Whitaker and Eriq La Salle, among others.
Since that time, I’ve seen a lot of my SPIFF filmmakers make it to the next level, most recently Tariq Jalil (Executive Producer of Marmaduke) and Jason Reitman (You know who this guy is – GO CANADA!). It’s very gratifying to see people I’ve worked with achieve what they want in the business.
