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The Business of Broadway: ‘Love Letters’ is Experiencing the Ups and Downs of Star Casting

The common thought with Broadway plays today is that stars sell the tickets — after all, at the moment Glenn Close and John Lithgow (A Delicate Balance), Matthew Broderick and Nathan Lane (It’s Only a Play), Bradley Cooper (The Elephant Man), and Hugh Jackman (The River) are all performing on

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The Business of Broadway: When “Star Casting” Doesn’t Work

Last week, I analyzed examples of the most successful examples of star casting on Broadway in recent years. While those productions are on the top tier, other productions don’t fare as well – with some even closing early, which is usually considered a major embarrassment for the star in question in additional to the significant financial loses faced by the producers.

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