Fans of Broadway shows are likely familiar with pre-show lotteries that sell a select number of discounted tickets — usually for front row or partial-view seats — at discounted prices for numerous shows. In the case of extremely popular shows like The Book of Mormon, this has resulted in dozens of people waiting outside before showtime daily in the hopes of hearing their name called. Though On The Town is about as classic as Broadway gets, the new Broadway revival of the 1944 Leonard Bernstein musical at the Lyric Theatre has instituted a high-tech way to bring the show’s lottery to your mobile device.
Beginning yesterday, theatergoers can enter a lottery to purchase $20 tickets to On The Town via the TodayTix app. Entries will begun to be accepted at midnight each day for that day’s performances. Winners will be notified 3-4 hours before showtime via a push notification and will be offered the opportunity to purchase tickets from the TodayTix concierge outside of the Lyric Theatre.
On The Town is currently in previews and opens on Thursday, October 16, 2014. The musical is directed by John Rando (Tony Award® for Urinetown) and choreographed by Joshua Bergasse (Emmy Award winner for “Smash”). The cast includes Tony Yazbeck (Gypsy, A Chorus Line), Jay Armstrong Johnson (The New York Philharmonic’s Sweeney Todd, Hands On A Hardbody, Hair), and Clyde Alves (Bullets Over Broadway, Nice Work If You Can Get It) as the sailors on 24-hour shore leave who take on the Big Apple; Megan Fairchild (New York City Ballet Principal Dancer), Alysha Umphress (American Idiot) and Elizabeth Stanley (Company) as the women who steal their hearts; and Jackie Hoffman (Hairspray, Xanadu) in the role of “Madame Dilly”. Tony Award® winner Michael Rupert (Legally Blonde: The Musical, Ragtime, Falsettos, Sweet Charity) plays “Judge Pitkin” alongside Allison Guinn (Hair) as “Lucy Schmeeler”, Tony Award® nominee Phillip Boykin (The Gershwins’ Porgy and Bess) and Stephen DeRosa (Hairspray, The Nance, Into The Woods).