Audiences Letting Broadway Come to Them

As a recent Reuters article explains, the line between Broadway shows and feature films is beginning to become blurred. Showings of current Broadway productions, musical Memphis and the revival of Oscar Wilde’s classic The Importance of Being Earnest, are now enjoying runs in movie theaters all across the United States.

Now possible due to many theaters’ ability to show high-definition video, these broadcasts also meet a growing demand for alternative content, according to the article.

Memphis will be shown on 600 screens nationwide from April 28 to May 3, with four showings at each. Meanwhile, Earnest will be screened at many theaters internationally from June 2 until June 28.

“We thought it would be a great marketing tool, particularly for the road, and we were enamored of the idea of capturing the original company,” Memphis co-producer Sue Frost is quoted as saying.

“We do feel that when people see it that it will translate well,” said Earnest managing director Harold Wolpert. “That’s very, very important to us. Our bottom line is not just financial, but aesthetic as well.”

When you consider that seeing a Broadway show in a movie theater rather than a repertory theatre allows for close-up footage and costs significantly less, it’s probably a better deal. Plus, how many playhouses sell jumbo popcorn?

You can read Reuters’ article here.

Leave a Reply
‘Call Me By Your Name’ Star Timothée Chalamet: “What scares me is being boring”
"At a certain point I was able to come to grips with the idea to just 'be.'" - Timothée Chalamet
‘Phantom Thread’ Star Lesley Manville: “It’s so easy to make someone bad look good on film. In theatre, there’s no hiding place”
"Filming is different. You’re getting a moment right. You can go in and create something very good, very quickly. That’s a different challenge to having five, six weeks to rehearse a play.” - Lesley Manville
Chadwick Boseman on ‘Black Panther’ and How He Refocused His Career
"As soon as I came to L.A., things immediately shifted for me." - Chadwick Boseman
Bernadette Peters on Returning to Broadway and Why She is Still Trying to Improve Her Craft
"You have to do your best to fulfill the role, not fulfill yourself" - Bernadette Peters
Ellen Pompeo: “Acting, to me, is boring”
"Anybody can be good on a show season one and two. Can you be good 14 years later? Now, that's a f*ckin' skill." - Ellen Pompeo