The Business of Broadway: ‘Holler If Ya Hear Me’ Needs to Holler for Box Office Dollars

holler-if-you-hear-me
Holler If Ya Hear Me
, the Broadway musical featuring the music of Tupac Shakur, might be the only new musical on Broadway this summer but unless there is a dramatic change in business soon it likely won’t last to see fall.

According to The Broadway League, in its first three weeks the musical has grossed $483,202 or just 19.47% of the production’s total gross potential. Though the top ticket price is $173, in the first three weeks audience members have spent an average of $27.10 per ticket. While that has allowed theatergoers to see a Broadway show at a steep discount (tickets have regularly been available at the maximum 50% discount at TKTS booths), it obviously is not good news for the production, which needs those tickets to be sold at closer to face value  to turn a profit.

Even more troubling is that it appears that even offering cheap tickets didn’t pack the house last week. While the production played to 81.17% capacity for its first week of previews, in the third week — which featured the final two previews, opening night, and five other performances — attendance dropped to 58.46% capacity. While week 3 was the highest grossing of Holler If Ya Hear Me‘s run so far because the average price paid for a ticket rose to $32.84, it was marked by a gross increase of just $7,066 over the previous week.

A good comparison is the recently-shuttered musical The Bridges of Madison County, which closed May 18 after an eighteen week run. Both Bridges and Holler had reported costs of $8 million (source, source). However, during its first three weeks The Bridges of Madison County managed to make 43.49% of its gross potential, more than double Holler If Ya Hear Me during its first three weeks. In fact, The Bridges of Madison County‘s lowest-grossing week brought in $212,261, and that was the first week of previews in which there were only three performances. To compare, last week Holler If Ya Hear Me grossed $170,652 for eight performances, and that was the highest week so far.

While The Bridges of Madison County likely had higher week-to-week costs considering it featured big names like Kelli O’Hara, Steven Pasquale, and Hunter Foster, that doesn’t mean the warning signs are less troubling for Holler If Ya Hear Me. The cast still boasts Broadway veterans like Tonya Pinkins, Christopher Jackson, and Saycon Sengbloh. In addition, while The Bridges of Madison County received generally strong reviews (and later won Tony Awards for Best Original Score and Best Orchestrations even after it closed), the reviews of Holler If Ya Hear Me have been lukewarm at best.

In other words, if you’re interested in seeing Holler If Ya Hear Me, see it as soon as you can. Heck, see it twice. The production could use all the support it can right now!

Leave a Reply

Latest Videos

http://www.dailyactor.com/wp-content/uploads/2014/10/alex-sharp-curious-incident-of-the-dog.jpg
Alex Sharp Talks About His Broadway Debut in ‘The Curious Incident of the Dog in the Night-Time’ (video)
Alex Sharp went from working in a call-center and renovating houses to going to Julliard. And now, he’s starring in one of the most talked about shows of the season, The Curious Incident of the Dog in the Night-Time. Check out this great, inspiring video!
http://www.dailyactor.com/wp-content/uploads/2014/10/Its-only-a-play.jpg
Watch a Scene From Terrance McNally’s, ‘It’s Only a Play’, Featuring Nathan Lane and Micah Stock
Here’s a quick scene from Terrance McNally‘s It’s Only a Play, currently on Broadway at the Schoenfeld Theater. In this scene, Nathan Lane and Micah Stock meet for the first time. The show, about the opening night of a new play, also stars Matthew Broderick, Stockard Channing, F. Murray Abraham, Rupert Grint and Megan Mullally.
http://www.dailyactor.com/wp-content/uploads/2014/10/birdman-director-alejandro-g-ina.jpg
‘Birdman’ Director Alejandro G. Iñárritu Narrates a Scene from the Film Featuring Michael Keaton and Edward Norton
Director Alejandro G. Iñárritu narrates a scene from Birdman or The Unexpected Virtue of Ignorance that features stars Michael Keaton and Edward Norton. The film is wonderful and if it’s playing in your town, definitely check it out!
http://www.dailyactor.com/wp-content/uploads/2014/10/the-cast-of-mad-men-on-the-final.jpg
The Cast of ‘Mad Men’ on the Final Season and More
Though the AMC television series Mad Men might not carry the same cultural weight that it did a few years ago (splitting your final season over two years might do that to you), the second half of the show’s final season is expected to be full of powerful performances from its ensemble cast. With the […]
http://www.dailyactor.com/wp-content/uploads/2014/10/behind-the-scenes-of-a-sex-scene.jpg
Behind the Scenes of a Sex Scene with Patrick Wilson, Brooklyn Decker and Director Joe Carnahan
Director Joe Carnahan is giving viewers an inside look at what it is like to film a big screen Hollywood sex scene, as confirmed by Gawker. Carnahan released a brief video clip taken from the set of his latest film Stretch starring supermodel and actress Brooklyn Decker and Patrick Wilson. The video showcases the two […]