Pin It

Ian McKellen and Patrick Stewart’s New York Adventures Racked Up Huge Social Media Numbers

ian-mckellen-and-patrick-stewart

Big-name brands spend millions of dollars a year on advertising. But when it comes to promoting a Broadway show, two old actors in bowler hats taking funny photos creates the type of publicity that money can’t buy.  Sir Patrick Stewart and Sir Ian McKellen masterfully used social media to promote their Broadway plays No Man’s Land and Waiting for Godot.

As the pair has documented “Sir Ian & Sir Patrick’s Excellent Adventures” all over New York on Twitter, they have been racking up incredible social media numbers that would drop the jaw of any advertising executive. Adweek used an app called Shareablee to find out just how far-reaching the effects have been. According to Adweek, “During the six-month period… Stewart tweeted 105 times, garnering about 500,000 retweets and favorites. For sake of comparison, Oreo—widely considered a social branding juggernaut—received some 46,300 Twitter retweets/favorites during the same period.”

McKellen was no slouch either. While Stewart was conquering Twitter, McKellen was promoting the duo’s shows on Facebook and Instagram. Adweek also revealed:

  1. McKellen was more active than Stewart on Facebook, as the former built his audience to two million fans and received nearly 2.7 million likes, shares and comments. That total is more than double what Coca-Cola saw in the same period with 1.2 million of such actions. Frankly, given Coke’s Facebook prowess, that seems incredible.
  2. And the guy who played Gandalf posted 500 pieces of content across platforms, besting Jean-Luc Picard four times over. It worked splendidly for McKellen, engaging nearly 3 million social media users.
  3. McKellen posted 52 Instagram photos, averaging close to 8,000 people engaged per item.

Stewart and McKellen’s efforts paid off — the run of their Two Plays in Rep was extended twice, adding over a month of profitable shows. Over its 23-week run, Two Plays in Rep sold an average of 85% of the seats available week-to-week at an average price of $89.42 a ticket — extremely strong numbers for a non-musical (all sales data provided by The Broadway League).

On top of that, Stewart and McKellen are co-starring in the upcoming X:Men – Days of Future Past. Something tells me that 20th Century Fox, which distributes the movie, will be quite pleased to take advantage of Stewart and McKellen’s social media popularity.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Latest Videos

http://www.dailyactor.com/wp-content/uploads/2014/08/bryan-cranston-emmy-award-speech.jpg
Watch: Bryan Cranston’s Emmy Award Speech: “I love to act. It is a passion of mine and I will do it until my last breath.”
The Emmy Awards weren’t the most exciting awards show this year but with Bryan Cranston winning for Outstanding Actor in a Drama for Breaking Bad, we at least got to hear one heck of a fantastic acceptance speech. “I was a kid who always looked for the shortcut,” he said. “I did happen to stumble […]
http://www.dailyactor.com/wp-content/uploads/2014/08/audition-tapes-gerard-butler-aud.jpg
Audition Tapes: Gerard Butler Auditions for ‘Dracula 2000′
Check out Gerard Butler auditioning for the role of Dracula in the movie, Dracula 2000. The film, about a group of thieves who break into a chamber expecting to find paintings, but instead find Dracula himself, also starred Christopher Plummer, Jonny Lee Miller and Nathan Fillion. Bulter has some sweet rock star hair, huh?  
http://www.dailyactor.com/wp-content/uploads/2014/08/interview-matt-dillon-and-carla.jpg
Interview: Matt Dillon and Carla Gugino Talk ‘Wayward Pines’
FOX has a new limited-series that’s got a terrific cast and interesting premise. It’s called Wayward Pines and stars Matt Dillon, Carla Gugino, Melissa Leo, Toby Jones, Terrance Howard, Juliette Lewis, Tim Griffin and Shannyn Sossamon. The show, whose pilot was directed by M. Night Shyamalan, is about a Secret Service agent (Dillon) goes to […]
http://www.dailyactor.com/wp-content/uploads/2014/08/interview-wayward-pines-stars-ti.jpg
Interview: ‘Wayward Pines’ Stars Tim Griffin and Shannyn Sossamon on the Show, Their Characters and More!
Griffin and Sossamonwere at Comic-Con where they sat in on some roundtable interviews to talk about the show.
http://www.dailyactor.com/wp-content/uploads/2014/08/interview-m-night-shyamalan-talk.jpg
Interview: M. Night Shyamalan Talks ‘Wayward Pines’ and Why He Expanded a Young Actors Role on the Show
I talked to Shyamalan at Comic-Con in a roundtable interview where he talked about the cast, what he learned from working in TV and how young actor Charlie Tahan started out with a small part but as the story grew, so did his role.