Pin It

Ad-ID Technology Ensures Commercial Actors Will Be Fairly Compensated for Internet Ads

sag-aftra-logo

Everyone who has ever used YouTube or any other streaming media site knows that clicking through commercials have become a major (and most would say annoying) part of the experience. In fact, some commercials become popular online videos all on their own, as witnessed by many major companies releasing their commercials for huge television events like the Super Bowl days before the big game. However, there has never been a standard system for tracking commercial “airings” online and providing adequate compensation to the actors in the spots. In last year’s contract negotiations with major advertisers, SAG-AFTRA has devised a new standard system for making sure actors get the compensation they are owed for the their commercial work.

The new system utilizes technology called Ad-ID, which issues unique identifying codes to each commercial spot that allows them to be tracked across all media platforms. As of March 31, all commercials produced under union agreements will use Ad-ID to track actual viewership.

Not only is SAG-AFTRA pleased with the system (although a few employers still need to adopt the system), advertisers have also found the system easy-to-use. Jessica Blancovich, who is the broadcast and digital traffic manager at The Richards Group, told The Hollywood Reporter, “I feel that the universal adoption of Ad-ID across all platforms is essential in enabling workflow efficiencies, eliminating human error, and ensuring accurate measurement and reporting across all fragmented landscapes.”

Of course, there’s no word yet on how skipping the pre-video commercials on YouTube as fast as possible (as most people do) will effect compensation.

Leave a Reply

Latest Videos

http://www.dailyactor.com/wp-content/uploads/2014/10/birdman-director-alejandro-g-ina.jpg
‘Birdman’ Director Alejandro G. Iñárritu Narrates a Scene from the Film Featuring Michael Keaton and Edward Norton
Director Alejandro G. Iñárritu narrates a scene from Birdman or The Unexpected Virtue of Ignorance that features stars Michael Keaton and Edward Norton. The film is wonderful and if it’s playing in your town, definitely check it out!
http://www.dailyactor.com/wp-content/uploads/2014/10/the-cast-of-mad-men-on-the-final.jpg
The Cast of ‘Mad Men’ on the Final Season and More
Though the AMC television series Mad Men might not carry the same cultural weight that it did a few years ago (splitting your final season over two years might do that to you), the second half of the show’s final season is expected to be full of powerful performances from its ensemble cast. With the […]
http://www.dailyactor.com/wp-content/uploads/2014/10/behind-the-scenes-of-a-sex-scene.jpg
Behind the Scenes of a Sex Scene with Patrick Wilson, Brooklyn Decker and Director Joe Carnahan
Director Joe Carnahan is giving viewers an inside look at what it is like to film a big screen Hollywood sex scene, as confirmed by Gawker. Carnahan released a brief video clip taken from the set of his latest film Stretch starring supermodel and actress Brooklyn Decker and Patrick Wilson. The video showcases the two […]
http://www.dailyactor.com/wp-content/uploads/2014/10/acting-advice.jpg
Al Pacino, Jake Gyllenhaal, Michael Douglas, Ben Kingsley and More on the Best Advice They Ever Got (Video)
The Hollywood Reporter attended the Toronto Film Festival and asked some of the industry’s biggest celebrities about the best career advice they had ever received. From Michael Douglas to Al Pacino, the actors dished out their words of wisdom. Here are some of the highlights: From Jake Gyllenhaal, “Dustin Hoffman said to me that I didn’t […]
http://www.dailyactor.com/wp-content/uploads/2014/10/watch-ron-perlman-on-his-fathers.jpg
Watch: Ron Perlman on His Father’s Influence on His Early Career
Ron Perlman is a prolific actor, and he has also lent his distinctive voice to a number of projects in film and television — including the new animated film The Book of Life. One of the reasons that Perlman works so hard is not only because he loves being an actor, but because of what […]