Ad-ID Technology Ensures Commercial Actors Will Be Fairly Compensated for Internet Ads

  • Pin It

sag-aftra-logo

Everyone who has ever used YouTube or any other streaming media site knows that clicking through commercials have become a major (and most would say annoying) part of the experience. In fact, some commercials become popular online videos all on their own, as witnessed by many major companies releasing their commercials for huge television events like the Super Bowl days before the big game. However, there has never been a standard system for tracking commercial “airings” online and providing adequate compensation to the actors in the spots. In last year’s contract negotiations with major advertisers, SAG-AFTRA has devised a new standard system for making sure actors get the compensation they are owed for the their commercial work.

The new system utilizes technology called Ad-ID, which issues unique identifying codes to each commercial spot that allows them to be tracked across all media platforms. As of March 31, all commercials produced under union agreements will use Ad-ID to track actual viewership.

Not only is SAG-AFTRA pleased with the system (although a few employers still need to adopt the system), advertisers have also found the system easy-to-use. Jessica Blancovich, who is the broadcast and digital traffic manager at The Richards Group, told The Hollywood Reporter, “I feel that the universal adoption of Ad-ID across all platforms is essential in enabling workflow efficiencies, eliminating human error, and ensuring accurate measurement and reporting across all fragmented landscapes.”

Of course, there’s no word yet on how skipping the pre-video commercials on YouTube as fast as possible (as most people do) will effect compensation.

Leave a Reply

http://www.dailyactor.com/wp-content/uploads/2014/12/watch-andy-serkis-talks-motion-c.jpg
Watch: Andy Serkis Talks Motion Capture, His Career and More
This week saw the release of the final film in The Lord of the Rings saga, The Hobbit: The Battle of the Five Armies. Out of the dozens of actors who appeared in the series, the one whose career was most defined by the six-film franchise is Andy Serkis, who portrayed Gollum in the series […]
http://www.dailyactor.com/wp-content/uploads/2014/12/dan-stevens-summer-in-february.jpg
Dan Stevens Recalls When Shia LaBeouf Disrupted One of His Broadway Performances: “I wish I’d had a broadsword then”
Though Night at the Museum: Secret of the Tomb is billed as the final movie in the fantasy series, it still incorporates some new blood into the mix alongside franchise favorites like Ben Stiller and Robin Williams. The most significant new addition is Dan Stevens of Downton Abbey, who plays Lancelot. Lancelot doesn’t realize that […]
http://www.dailyactor.com/wp-content/uploads/2014/12/bradley-cooper-the-elephant-man.jpg
Bradley Cooper Takes A Grad School Dream To The Broadway Stage With, ‘The Elephant Man’
Bradley Cooper is proving to be an actor who wants a career defined by strong work. Instead of solely relying upon franchises like The Hangover, the Oscar nominee is mixing it up again between the big screen and the stage. Cooper is starring in The Elephant Man on Broadway this theatre season. It’s a role […]
http://www.dailyactor.com/wp-content/uploads/2014/12/bob-balaban-a-delicate-balance.jpg
Bob Balaban on Being a Character Actor: “It’s what I do and who I am and I really enjoy it”
With Glenn Close and John Lithgow in the cast of Broadway’s A Delicate Balance, it’s okay if you didn’t notice that veteran actor Bob Balaban is also in the cast. Balaban, who is probably best known for his roles in Christopher Guest‘s mockumentaries and for his supporting roles in dozens of other films, has returned […]
http://www.dailyactor.com/wp-content/uploads/2014/12/michael-c-hall-hedwig.jpg
Michael C. Hall on His Broadway Life After ‘Dexter': “There was a desire to perform an exorcism”
When it was announced that Michael C. Hall was replacing Andrew Rannells in Hedwig and the Angry Inch on Broadway, it was a bit of a surprise. It wasn’t that people thought Hall couldn’t pull off the role of a transgender rock star — he was previously on Broadway as the Master of Ceremonies in […]