Ad-ID Technology Ensures Commercial Actors Will Be Fairly Compensated for Internet Ads

sag-aftra-logo

Everyone who has ever used YouTube or any other streaming media site knows that clicking through commercials have become a major (and most would say annoying) part of the experience. In fact, some commercials become popular online videos all on their own, as witnessed by many major companies releasing their commercials for huge television events like the Super Bowl days before the big game. However, there has never been a standard system for tracking commercial “airings” online and providing adequate compensation to the actors in the spots. In last year’s contract negotiations with major advertisers, SAG-AFTRA has devised a new standard system for making sure actors get the compensation they are owed for the their commercial work.

The new system utilizes technology called Ad-ID, which issues unique identifying codes to each commercial spot that allows them to be tracked across all media platforms. As of March 31, all commercials produced under union agreements will use Ad-ID to track actual viewership.

Not only is SAG-AFTRA pleased with the system (although a few employers still need to adopt the system), advertisers have also found the system easy-to-use. Jessica Blancovich, who is the broadcast and digital traffic manager at The Richards Group, told The Hollywood Reporter, “I feel that the universal adoption of Ad-ID across all platforms is essential in enabling workflow efficiencies, eliminating human error, and ensuring accurate measurement and reporting across all fragmented landscapes.”

Of course, there’s no word yet on how skipping the pre-video commercials on YouTube as fast as possible (as most people do) will effect compensation.

Leave a Reply

http://www.dailyactor.com/wp-content/uploads/2015/04/Charlie-Cox-Vincent-DOnofrio-Daredevil.jpg
‘Daredevil’ Stars Charlie Cox and Vincent D’Onofrio on Working Together in the Marvel Universe
"I think it was finding how to portray Fisk in an emotional way, as well as a menacing way." - Vincent D'Onofrio on Playing the Kingpin in 'Daredevil'
http://www.dailyactor.com/wp-content/uploads/2015/04/scott-eastwood-the-longest-ride.jpg
Scott Eastwood on His Rise to Fame: “The only thing I can say is that I’ve been doing this for 12 years”
"As quick as somebody can be 'the guy' in Hollywood, he can be gone the next minute. For me, it's about doing great work" - Scott Eastwood
http://www.dailyactor.com/wp-content/uploads/2015/04/steve-coogan-happyish.jpg
Steve Coogan on Filling Philip Seymour Hoffman’s Shoes and Becoming ‘Happyish’
"This is kind of like a vacation for me. All I have to do is concentrate on the character and capture the voice.” - Steve Coogan on Happyish
http://www.dailyactor.com/wp-content/uploads/2015/04/jon-cryer-two-and-a-half-men.jpg
Jon Cryer on Why He’s Only Cast in Comedic Roles: “I’ve always felt I was kind of a ridiculous human being”
"When I get super dramatic, the urge to giggle nearly overtakes me. It’s the reason I think I haven’t been cast in science fiction" - Jon Cryer
http://www.dailyactor.com/wp-content/uploads/2015/04/Jason-Momoa-The-Red-Road.jpg
Jason Momoa on ‘The Red Road’, Aquaman and Diversity
"I’d rather play characters than play someone who’s close to myself" - Jason Momoa