Pin It

Broadway Had Highest Grosses Ever for 2011-2012 Season, But Ticket Prices Continue to Rise

There is a lot of pretty good news for Broadway in the Broadway League’s annual “Demographics of Broadway” report for the 2011-2012 season.

While attendance was slightly down versus the 2010-2011 season (12.33 million vs. 12.54 million), grosses were the highest ever in Broadway history, rising to $1.139 billion from last season’s previous record of $1.08 billion.  Of course, this also means that unfortunately average ticket prices continued to rise, with this season’s average ticket price rising to $92.37 from last season’s previous record of $86.21. 

In addition, Broadway remains to grow as a tourist destination, with tourists making up 63.4% of the record 12.3 million people who attended Broadway shows this season (up from last season’s 61.7%).  Of that, 18.4% were from visitors from other countries.

Audiences also were more diverse.  While the percentage of white patrons declined 82.5% in 2010-2011 to 77.8%, there were slight raises in Asian theatergoers (6.5% from 4%) and Hispanic audiences (6% from 5.7%).  However, the largest increase was in black audiences, which rose to 5.4% from 1.5%.  It’s worth noting that plays like The Mountaintop, which starred Samuel L. Jackson and Angela Bassett, drew large African-American audiences this season.  Audiences remain predominantly female, making up 67% of this season’s audience.  Average age of ticket-buyers inched down to 43.5 years old from 2010-2011’s 44.

Of course, there remain a core group of rabid fans.  While just 5% of the audience saw fifteen or more shows that year, that accounts for 29% (3.6 million) of all admissions.  In addition, a majority of theatergoers see two or more shows a year.

You could check out the rest of the statistics at the Broadway League and additional statistics from Deadline.

Leave a Reply

Latest Videos

http://www.dailyactor.com/wp-content/uploads/2014/10/watch-ron-perlman-on-his-fathers.jpg
Watch: Ron Perlman on His Father’s Influence on His Early Career
Ron Perlman is a prolific actor, and he has also lent his distinctive voice to a number of projects in film and television — including the new animated film The Book of Life. One of the reasons that Perlman works so hard is not only because he loves being an actor, but because of what […]
http://www.dailyactor.com/wp-content/uploads/2014/10/cate-blanchett-asks-graduating-s.jpg
Cate Blanchett Asks Graduating Students a Heavy Question: “What the hell can you do with an arts degree?”
“What the hell can you do with an arts degree?” Many actors ask themselves that when they find themselves struggling to make it in Hollywood while saddled with student loans. It was Cate Blanchett who posed that question recently to graduating students at Macquarie University in Sydney where she received an honorary doctorate degree. The […]
http://www.dailyactor.com/wp-content/uploads/2014/10/matthew-mcconaughey-rallies-his.jpg
Matthew McConaughey Rallies his Alma Mater Football Team to Victory with the ‘Wolf of Wall Street’ Chant
Oscar winner Matthew McConaughey delivered a different kind of speech two weeks ago when he spoke with the Texas Longhorns football team after their close 20-17 loss to UCLA. The moment was a bit odd, but hilarious at the same time. Coach Charlie Strong was the one who invited the Dallas Buyers Club star to inspire the […]
http://www.dailyactor.com/wp-content/uploads/2014/10/watch-anna-gunn-reveals-her-awkw.jpg
Watch: Anna Gunn Reveals Her Awkward ‘Breaking Bad’ Audition Details
Though Breaking Bad was obviously a career highpoint for every actor involved, they all must move on to their next projects (except for the few who are involved in the Breaking Bad spinoff, Better Call Saul). This includes Anna Gunn, who portrayed Walter White’s wife Skyler on the award-winning series series. Gunn’s new series, the […]
http://www.dailyactor.com/wp-content/uploads/2014/10/watch-conversations-with-maggie.jpg
Watch: Conversations with Maggie Q and Dylan McDermott of New CBS Series ‘Stalker’
Both Maggie Q and Dylan McDermott are TV veterans, with Q recently starring in Nikita and McDermott recently starring in both American Horror Story and Hostages. This season both star as the leads of Stalker, a drama series on CBS about LAPD detectives who specialize in crimes that have to do with stalking. In a […]