So what’s that have to do with The Social Network star Jesse Eisenberg?
Well, Eisenberg is involved in a similar experience of false promotion, too. IndieWire reports that Eisenberg is suing Lionsgate for listing his name and slapping his mug on the awful DVD cover of the low-budget horror film Camp Hell, which was shot in 2007 and released on DVD in August.
While Eisenberg does appear in the film, his appearance lasts about five minutes. Eisenberg only received $3000 for the cameo, and while the lawsuit is for $3 million the lawyers claim the main purpose of the suit is “to warn his fans and the public that, contrary to [the film’s advertising], Eisenberg is not the star of and does not appear in a prominent role in Camp Hell.” Similar to the Sylvester Stallone/The Good Life quagmire, Eisenberg is also heavily featured in the trailer, which you can view below. The film actually stars Dana Delaney and Andrew McCarthy, so yeah, I get why Lionsgate decided to promote Eisenberg’s appearance instead. Still, this would be like the producers of Zombieland slapping Bill Murray’s face on the DVD cover.
Obviously at the very least Lionsgate is going to have to do something about that cover. Pretty stupid move on the studio’s part, since I doubt Jesse Eisenberg’s creepy cover art sold enough copies to cover what the settlement will likely be. And like I pointed out, it’s not like there isn’t a precedent for this kind of thing… though judging by the awful reviews of Camp Hell, perhaps it should have received the same unreleased treatment that The Good Life received…