Mickey Rourke's Oscar campaign too much of a good thing?

Anytime you read something about the Oscar race, or if you happen to live in Los Angeles or New York, you’re likely to run into the “Wrestler” star and his comeback tale.

The Rourke full-court press shows what has become a popular, even dominant, method of actor campaigning. Call it the Pennsylvania Democratic primary method — if a story gets told enough times, momentum gathers, goodwill accumulates and a nomination is born. Or so consultants hope.

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