DVR making big changes in television viewing

Now that nearly 30% of American households have DVR‘s, viewers are in control of their own TV schedules and this is rapidly changing the studio business around it.

Nowhere is the impact more apparent than at the CW, where recording the shows and watching them later account for nearly 17 percent of the network’s viewership over a one-week period.

The most time-shifted show is NBC‘s “The Office,” where 28 percent of its audience watched it sometime other than Thursdays at 9 p.m, Nielsen said. Action shows and serialized dramas, like “Fringe,” “Heroes” and “Grey’s Anatomy,” have big time-shifted audiences.

Click here for the article